I am a little behind with the latest big news with the PRCA.  September 11th the PRCA announced former Wrangler man (director of event marketing), Karl Stressman as the new CEO of PRCA properties and interim CEO of the PRCA.  Karl Stressman has already made positive strides with the PRCA through Wrangler by heading the “Tough Enough to Wear Pink” idea which has raised millions over the last few years for breast cancer research and awareness.

Do your homework on Karl Stressman.  He has the background with rodeo and the smarts in marketing to do well promoting professional rodeo in his new position.  You can read more about his new position at www.prorodeo.com.

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